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Within this campaign I had to do the art direction across the campaign alongside my team at BBDO, pieces for example the Instagram Grids had to be edited to fit with the campaign as a whole which had to create a multiply effect.
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Brief
Strengthen the future readiness E-Class will be launched with a substantial level of innovative equipment in all areas to support product positioning of: The all-new E-Class: The most intelligent business limousine.
Bridge E-Class loyalists to Mercedes-EQ brand E-Class will be launched with a substantial level of innovative equipment in all areas to support product positioning of: The all-new E-Class: The most intelligent business limousine.
Need State there is a focus on defining the personas through need states of E-Class (& competitors) owners & considerers.
E-Class Display Banners
E-Class Emailers (Awareness, Consideration, Conversion)
E-Class Feature 1 Instagram Grid
E-Class Feature 2 Instagram Grid
E-Class Feature 3 Instagram Grid
E-Class Action Instagram Grid
